RESULT
350k views on the launch video in 48 hours
CLIENT
cfo.ai
STUDIO
Fifth Render
SERVICES
Creative direction, script, storyboard, product UI, motion design, edit, sound
TIMELINE
Raw ideas to a finished 30-40 second launch video in 4 days
Back home
Watch the Original Video
What changed
cfo.ai needed a launch video for Ari, its simulation and game engine for the business. The brief began as raw ideas and had to become a finished video in four days.
What we made
A 32.5-second launch video built around the real cfo.ai interface and formulas, with creative direction, motion, edit, and sound by Fifth Render.
Process
Scriptwriting in house
Creative direction and storyboarding
Motion design
Sound design
Frequently asked questions
What is Ari by cfo.ai?
Ari is positioned as a simulation and game engine for the business, built around cfo.ai data, formulas, and real operating scenarios.
What did Fifth Render create for cfo.ai?
Fifth Render led scriptwriting, creative direction, storyboarding, motion design, edit, and sound design for the cfo.ai launch video.
What result did the cfo.ai launch video achieve?
The launch video earned 350k+ organic views in 48 hours and became Siqi Chen’s pinned launch post on X.
How long did the cfo.ai launch video take to make?
The rush production moved from raw ideas to a finished 30-40 second launch video in just 4 days.
What was the brief for the cfo.ai launch video?
Turn Ari into a clear, high-energy story using the real cfo.ai interface and formulas, while showing it as a simulation and game engine for the business.
Who made the cfo.ai launch video?
Fifth Render made the cfo.ai launch video.